A peek behind the scenes: how we brought their branding shoot to life
When two busy professionals from different cities come together to build something new, there’s a lot to coordinate—and that includes branding photography.
Both of these therapists are running successful practices in their own towns, but recently they decided to launch a new venture together. And with that came the need for fresh, cohesive images that reflect both their individual identities and the work they’ll be doing as a team.
A Thoughtful Planning Process
Because they live in separate cities, we knew we had to be intentional with both timing and location. After a few brainstorms, they decided to rent a beautiful local space for a few hours, giving us the flexibility we needed for multiple looks and setups in one place.
Our planning started with a discovery call, where we talked through their goals and the feel they wanted their images to have. From there, I sent them a detailed questionnaire to help us dive deeper—into who they are, how they work, and how they want to be seen. We also created a shared moodboard to keep everything aligned visually.
Having this level of clarity before we even met for the session made all the difference. We weren’t just “taking photos”—we had a plan.
The Shoot Day
We set out to capture a mix of:
-
Professional headshots (individual and together)
-
Candid, lifestyle-inspired shots of them working side by side
-
Clean, approachable images they could use across websites, social media, and marketing materials
Because we’d laid the groundwork, everything flowed smoothly—even with outfit changes, prop styling, and a full shot list.
Why the Process Matters
This kind of session is a great example of what branding photography can be: not just a headshot, but a visual introduction to who you are and what you’re building.
If you’re starting something new (especially with a partner or team), investing in strategic photography from the beginning helps you step into your brand with clarity and confidence.
If you’d like information about scheduling your own headshot or branding session, get in touch!
627 Photography is owned + operated by Amy Hill in Apex, North Carolina focusing on high school senior portraits and headshot/branding photography, serving clients in Apex, Cary, and Raleigh. Contact me today to reserve your session, peek behind the scenes on Instagram and follow along on Facebook for the latest sessions and information!
